Brazilian Butterfly

National Campaign

– Art Direction
Marketing Assistant

Photoshop, Illustrator
Designed at
Brazilian Butterfly 2014

One of the national marketing initiatives was a monthly seasonal offering, for the August and September promotion Brazilian Butterfly (waxing, laser hair removal and spray tan specialists) were offer eyebrow and eyelash treatments with any wax. The newly developed headline and price point call out treatment/system were to be used across the roll out of the design - this was much more legible than previous designs.


The challenge

This one just one of the twelve monthly seasonal offerings Brazilian Butterfly developed to assist with quiet times in the year for their Franchise business owners. The brief was to produce creative that was approachable and carefree as well as promoting the offer and price point in a clear way.

My role

My role as sole designer and assistant marketing manager was to contribute towards offering concepts, all the way through to execution of designs and delivery. I sourced engaging imagery that spoke to the BBfly audience and used the vibrant, fresh, and focused elements to create required collateral. It was also part of my responsibility to educate the franchisees how to use the collateral to help them get the best out of the campaign from a local level.

The outcome

A range of collateral was developed for this campaign to target all types of clients. This offer did well coming into the warmer months as well as great feedback from the Franchisee’s – they were really excited to talk about and promote the offer.