Northern Territory Tourism

iOS Mobile App

– Art Direction
– User Experience
– Visual Design

Photoshop, Illustrator
Designed at
Balance, 2013

The Aventure all the Way campaign app developed for those travelling along Explorer’s Way journey through the heart of Australia's outback showing Mates Rates specials for tours, accommodation, attractions and much more whilst on their trip.


The challenge

The brief was to develop a travel app using the new campaign imagery and styling. The app was to house maps for tracks and trails, information on events and attractions as well as "Mates Rates" that gave users deals and specials from the campaign partners. Campaign partners included South Australia Tourism, Britz Camper Vans & Big4 Holiday Parks.

My role

As the sole designer on the project, overseen by the art director, I liaised with the client and other government suppliers such as the development team interstate to deliver this project. I worked from a very loose Information architecture to develop the wireframes, then into the design to develop the UI from the existing campaign look, there was an opportunity to push this much further online. This was the first app that I worked on, and as I worked alone, it really allowed to me to explore and learn a lot about digital design in a very short time. The developers and I pushed each other to deliver a successful result.

The outcome

The final outcome was a phase one iOS mobile app that tied in seamlessly with the current Adventure all the Way campaign that was more prominent in print at that stage. This was successful as it show cased the "Mates Rate" feature which allowed the campaign partners to promote their deals, as well as creating a "digital brochure" of the Explorer's Way track.