– Art Direction
Photoshop, Illustrator, Hand crafted
Charlie Green was opening a cafe in honour of her Grandmother, who taught them everything they know about cooking and baking.
A clean simple look and feel for the branding and cafe environment, while allowing the food to speak. Her Grandmother had an infatuation and a love of owls and from this the name "Wise Old Owl".
It was my responsibility to create a brand that embodied the feel of what Charlie wanted to portray. Applications were also up for consideration when developing the mark and visual identity. From a marketing perspective, it was my role to gather the requirements from the owners. It was a very casual conversation exploring all the different area of their business and all the people that they come in contact with – from suppliers through to the customers. We chatted through their local area marketing plans to ensure there was creative that could be utilised around the community as well as online.